From product catalogue to a clearer enquiry journey.
Illustrative six-month scenario: restructure product families, add useful specifications and simplify quote requests. Compare qualified enquiries with a documented baseline.
The challenge
The sample plan separates discovery traffic from procurement intent. Technical pages answer specification questions, while commercial pages explain suitability, availability and the next step. A CRM qualification rule separates relevant quote requests from unrelated submissions.
The proposed approach
Begin with a documented baseline and a focused account or website review. Identify the points where relevant demand is lost, agree the first implementation phase and define the outcome before making changes. Review the customer journey together with the campaign data.
How this would be evaluated
Compare consistent time periods and definitions, document changes outside the campaign and check downstream quality. A real report would include the underlying evidence and explain what can and cannot be attributed to the work.
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